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Berea College

Hosted by the Berea College <a href="https://www.berea.edu/administrative-offices/alumni-communications-and-philanthropy/marketing-and-communications">Marketing and Communications department</a>, Brand Camp aims to equip everyone with the resources needed to represent Berea College effectively. Whether you're designing a flyer, managing <a href="https://www.berea.edu/administrative-offices/alumni-communications-and-philanthropy/marketing-and-communications/social-media">social media</a>, or updating <a href="https://www.berea.edu/design-system">web content</a>, this mini conference will provide invaluable insights and practical tools to enhance your work.

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Location: <a href="https://www.berea.edu/margaret-a-cargill-natural-sciences-and-health">MAC Building</a>

Berea College isn’t alone in recognizing the value of brand consistency across campus. Learn more about how institutions strengthen their brands through investments in brand-focused initiatives by reading <a href="https://www.oho.com/blog/higher-education-brand-camp">Shipping Up to Brand Camp — Building Investment in Your Higher Ed Brand</a> by Georgy Cohen at OHO.

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Executive Administrative Assistant, Strategic Initiatives

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Unlock the power of Gravity Forms, an intuitive drag-and-drop tool for form creation. Join us for a session packed with a tutorial on conditional logic, email notifications, and entry exports. Discover how Gravity Forms simplifies data collection for everything from contact forms to surveys, empowering you to engage audiences effectively and streamline data management with ease.

Gravity Forms

This presentation will explore a range of topics essential for mastering social media. These include an examination of various platforms, effective engagement strategies, content creation, and best practices for efficient management. Attendees will acquire insights into optimizing their social media presence.

Social Media

Every brand has a voice that carries messages to its audiences. It sounds simple. It’s really not. In this session, we will explore ways to understand the minds of our audiences and how we craft compelling and persuasive messaging. We will also discuss Berea’s unique “voice” and how we can all stay in tune.

Audience, Voice and Messaging

Are you ready to create a visual identity that makes Berea College shine on campus and beyond? Together, we&#8217;ll explore visual tools that will effectively communicate your message with clarity and consistency, strengthening our brand to supercharge Berea&#8217;s impact!

Graphic Design

Messaging, brand, audience, organization and design principles &#8211; a lot goes into the creation of a web page. In this session, we’ll delve into building a page that not only looks visually appealing but also engages visitors.
This time, we’ll focus solely on the berea.edu WordPress backend. We’ll talk about our favorite layouts and blocks, use page examples from current pages, see new designs that we’re working on, and discuss user psychology and behavior.
Join us for an informative session where we’ll take everything we discussed and apply it to a page on the website.

WordPress Web Page Design: Crafting compelling pages

Photography is the gateway for sharing Berea’s story, increasing brand recognition and fostering connection. Whether you&#8217;re a novice behind the lens or Instagram expert, our presentation empowers you to apply basic principles to showcase your department in its best light. Discover practical insights and creative techniques on how to think about, capture, and implement photography, all with tools readily available to you.

Photography

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Brand Camp is an interactive training program designed to help faculty and staff confidently represent Berea College through clear, consistent messaging. A strong, cohesive brand strengthens our institutional identity, builds trust, and enhances the impact of our communications. Whether you create materials, engage with students, or interact with external audiences, Brand Camp provides the tools and knowledge to ensure your work aligns with and reinforces Berea’s mission.
Attending Brand Camp not only helps you align with the College’s goals but also empowers you to make a meaningful impact in your role. Join us to gain practical strategies, access valuable resources, and help strengthen Berea College’s identity.
Berea College isn’t alone in recognizing the value of brand consistency across campus. Learn more about how institutions strengthen their brands through investments in brand-focused initiatives by reading <a href="https://www.oho.com/blog/higher-education-brand-camp">Shipping Up to Brand Camp — Building Investment in Your Higher Ed Brand</a> by Georgy Cohen at OHO.

What is Brand Camp, and why does it matter?

Brand Camp is designed for all faculty and staff who play a role in communication. Anyone who interacts with the College’s brand—whether through social media posts, emails, or public events—will find it valuable.

Who should attend Brand Camp?

We make brand education fun! Attendees will participate in hands-on workshops and interactive sessions that make branding fun and practical. You’ll leave with useful tools, a better understanding of how to represent Berea College, and practical takeaways to use in your daily work.

What can I expect from Brand Camp?

Brand Camp is currently offered once per year, and you can register via the form below! You can also reference valuable resources, such as the <a href="https://berea.box.com/s/d23hdnt13clg9l0cx5t4q2h35i8jnbbb">Brand &amp; Graphics Standards Manual</a> and <a href="https://bereacollege.photoshelter.com/galleries/C000057ZGrgPTE.Y/N-Berea-College-Stock-Photo-Gallery">Stock Photography Library</a>, on this webpage.

9 - 9:20 a.m.	Welcome! Enjoy coffee, tea and snacks.	MAC Building Atrium
9:25 - 10:15 a.m.	Opening Session	MAC Building Atrium
10:15 - 10:25 a.m.	Break
10:25 - 11:10 a.m.	Breakout Session 1	Room 307: Web Page Design Room 506: Audience Room 551: Photography
11:10 - 11:15 a.m.	Break
11:15 a.m. - noon	Breakout Session 2	Room 307: Graphic Design Room 506: Audience Room 551: Photography
noon - 1 p.m.	Lunch	MAC Building Atrium
1:10 - 1:55 p.m.	Breakout Session 3	Room 307: Graphic Design Room 506: Gravity Forms Room 551: Social Media
1:55 - 2 p.m.	Break
2 - 2:15 p.m.	Media Relations	MAC Building Atrium
2:15 - 2:45 p.m.	Closing Session	MAC Building Atrium

Brand Camp

Highlights

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Session Descriptions

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Forms

Frequently Asked Questions

Register for Brand Camp