Berea College

A Button Block is a user interface element in web design that typically appears as a clickable button with text or an icon. Its primary function is to prompt an action from the user when clicked, such as redirecting to another webpage, submitting a form, initiating a download, or triggering some other predefined function.

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When creating a webpage, Button Blocks are used to create clear calls to action (CTAs) that guide users towards specific actions you want them to take. These actions can vary widely based on the webpage's purpose, including encouraging users to sign up for a newsletter, buy a product, learn more about a service, navigate to another page, or perform any other intended action relevant to the site's goals and content. Buttons are strategically placed throughout the webpage to improve user engagement, direct traffic, and enhance the overall user experience.