Tracks of Study in Communication
- Communication and Cultural Identity — This track prepares students to analyze, engage and manage communication involving multiple cultures and subcultures. Students analyze communication processes and theories that help explain dynamics of intercultural interactions in personal and professional contexts. This track affords students cultural competencies necessary for personal growth and professional success in increasingly diverse work and social settings. Students analyze how messages are used to manage personal relationships in social and professional contexts. By examining research, theory and processes of interpersonal communication, students learn important principles for managing impressions and building rapport, identifying needs and pursuing influence goals, reducing relational uncertainty and adapting to change. Communication skills learned will prepare students for careers in education, management and training, international relations, sales, and more.
- Strategic Communication — The Strategic Communication Track provides students a hands-on skillset to prepare them to work in the fields of advertising, public relations, broadcast journalism (both talent and production work), radio production (DJ’ing and producing), for-profit business, nonprofit leadership and management, and law and government work. Strategic communication involves synthesizing the theoretical and the practical into a course of study that prepares students to work in a wide variety of skill-based jobs, like advertising, public relations and integrated communication careers. The strong foundation provided by Berea’s core coursework also equips students with the fundamental writing, research and critical thinking skills to find work at a variety of jobs outside the media industry or to enter graduate or law studies. In this track, COM students receive extensive hands-on opportunities by using video/audio technology and state-of-the-art computers and software. They produce work for broadcast and print media, including advertisements for traditional and non-traditional media, newsletters, news releases, public service announcements, and social media strategies. Students can gain additional experience through our student-run PR firm (Students Organizing Community Relations) by, in a service learning capacity, creating media campaigns for local for- and non- profit organizations.
Communication’s Student Learning Outcomes (SLOs)
In addition to satisfying the Aims of General Education, the Communication and Broadcast Journalism Program seeks to assist students in meeting the following learning goals and associated student learning outcomes:
Learning Goal 1: Students will be informed and engaged citizens of the world by…
Learning Outcome 1.1: Demonstrating capacities for critical thinking, reasoning, argumentation, and decision making.
Learning Outcome 1.2: Communicating competently across a range of social identities including race, culture, gender, sexuality, and class.
Learning Outcome 1.3: Engaging in service learning opportunities that bridge the gap between theory and practice as well as provide service to local community organizations.
Learning Outcome 1.4: Gaining professional experience through service in internship positions.
Learning Goal 2: Students will be competent and ethical communicators in a range of contexts including interpersonal, small group, conflict, public speaking, organizations, and media by…
Learning Outcome 2.1: Developing their own communication competence goals and assessing their competence while planning and monitoring their progress.
Learning Outcome 2.2: Constructing and presenting effective arguments, mass mediated messages, interpretations and critical analyses orally and in writing.
Learning Outcome 2.3: Creating speeches, written communication, and media designs that reflect thorough research, commitment to truth, and respect for all sides of an issue and their audiences.
Learning Outcome 2.4: Engaging productively with others to meet mutually satisfying goals.
Learning Goal 3: Students will demonstrate understanding of various theories of communication and rhetoric from the classical to contemporary age by…
Learning Outcome 3.1: Explaining competently a range of objectivist, interpretive, and critical theories and the thinking behind them.
Learning Outcome 3.2: Analyzing communication artifacts and current events through a variety of theoretical lenses.
Learning Outcome 3.3: Constructing new theoretical perspectives based on analyses of communication phenomena.
Learning Goal 4: Students will become competent communication researchers by…
Learning Outcome 4.1: Collecting original data by utilizing naturalistic/qualitative research methods.
Learning Outcome 4.2: Analyzing original data and forming conclusions by utilizing various theoretical lenses.
Learning Outcome 4.3: Interpreting and synthesizing existing scholarship.
Learning Goal 5: Students will demonstrate media literacy by being discriminating consumers and creators of messages by…
Learning Outcome 5.1: Demonstrating an understanding of the industry makeup and business & societal functions of the various mass media.
Learning Outcome 5.2: Demonstrating an understanding of the research process for the construction of media messages.
Learning Outcome 5.3: Creating media products, including news stories and public relations campaigns, reflecting high standards in production, writing, and ethics.
Learning Outcome 5.4: Creating written and oral analyses of media products that demonstrate understanding of the historical, commercial, ideological, and production properties of the product as well as its content.
Learning Outcome 5.5: Apply a working knowledge of the equipment (lighting, sound, cameras, editing, and production), writing processes, script development, studio terminology, and artistry in broadcast journalism.