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Ian Norris
Dr. J. Ian Norris
Chair of the Department of Psychology; Professor of Marketing and Psychology|Economics and Business
Portrait of Dr. Ian Norris
Office Location
Draper 119B and Frost 207
  • BUS 257: Consumer Behavior
  • BUS 363: Marketing
  • BUS 367: Marketing Research
  • PSY 210: Industrial/Organizational Psychology
Additional Departments
  • Psychology

Ian Norris is a Professor of Marketing in the Department of Economics and Business and also serves as Professor and Chair in the Psychology Department. In Business, he primarily teaches Consumer Behavior, Marketing Research, and Marketing Principles. In Psychology, he teaches Social Psychology and Industrial/Organizational Psychology. In addition, he has regularly taught a senior seminar in Global Happiness and Well-Being, and occasionally teaches International Business in the KIIS-Austria program. With Nancy Sowers, Professor of Finance, he developed the financial literacy program at Berea College and co-authored the textbook Invest in Your Financial Literacy: A Guide to Financial Decision-Making.

His research interests are primarily in the area of consumer behavior, and, more specifically, consumer values and well-being, financial decision making, and sustainable consumption. He has published in a diverse range of journals, including Journal of the Association for Consumer Research, Psychology & Marketing, Academy of Management Review, and Psychophysiology. His research has been featured in outlets such as Scientific American and the Daily Telegraph. He has also written popular press articles for Psychology Today under the column Happiness Evolves.

Prior to coming to Berea College to teach Marketing, Dr. Norris taught courses in Motivation and Emotion, Biological Psychology, and Evolutionary Psychology at Murray State University. Dr. Norris received a PhD in Social Psychology from Texas Tech University and completed extensive doctoral work in Marketing at the University of Kentucky’s Gatton College of Business. He also holds an MBA from Murray State University and a certificate in International Business education from the University of South Carolina Darla Moore School of Business. In 2021-22, he served as a fellow of the American Council on Education at the University of Louisville.

  • Ph.D., Experimental Social Psychology, Texas Tech University, 2007
  • M.B.A, Murray State University, 2013
  • M.A., Applied Cognitive Psychology, Texas Tech University, 2004
  • B.A., Psychology and Communications, Stephen F. Austin State University, 2001
  • Postdoctoral Study in Marketing, Gatton College of Business and Economics, University of Kentucky, 2013-15
Publications & Works
  • Norris, J. Ian and Nancy Sowers (2023). “Invest in Your Financial Literacy: A Guide for Financial Decision-Making, 1st ed”, Cognella Press.

    Ziegler, Alexander, Alexis Allen, John Peloza, and J. Ian Norris (2022), “How Embarrassing (For You) and Me: The Nature of Vicarious Embarrassment,” Journal of Business Research, 153, 355-364.

    Norris, J. Ian, Mario P. Casa de Calvo, & Robert Mather (2020), “Managing an Existential Threat: How a Global Crisis Contaminates Organizational Decision-Making”, Management Decision, 10, 2117-2138.

    Norris, J. Ian, John Peloza, and Alexis Allen (2020). “C2B: Motivating Consumer-to-Business Transactions Through Environmental Appeals,” Journal of the Association for Consumer Research, 5, 56-69.

    Pilgrim, Leanne, J. Ian Norris, and Jana Hackathorn (2017), “Music is Awesome: Influences of Affect, Personality, and Preference on Experienced Awe,” Journal of Consumer Behaviour, 16, 442-451.

    Norris, J. Ian, and Chloe E. Williams (2016), “What Do We Really Need? Goals and Values, Security, and the Perception of Consumer Necessity,” Psychology & Marketing, 33, 73-81.

    Norris, J. Ian, Daniel L. Wann, and Ryan Zapalac (2015), “Following the Best Team or Being the Best Fan? Implications Of Maximizing Tendency For Fan Identification And Sport Marketing Strategy,” Journal of Consumer Marketing, 32, 157-166.

    Randolph-Seng, B., & Norris, J.I. (2015). Practice-based evidence: An “experimental” approach to the theory-practice gap in Management. Journal of Management Research, 15, 34-32.

    Norris, J. Ian, and Amie M. McKibban (2014), “Well-Being and Self-Wants,” in A. Michalos (Ed.), Encyclopedia of Quality of Life and Well-Being Research, 7070-7073. Dordrecht, NL: Springer (book chapter).

    Norris, J. Ian, Nathaniel M. Lambert, C. Nathan DeWall, and Frank D. Fincham (2012), “Can’t Buy Me Love? Anxious Attachment and Materialistic Values,” Personality and Individual Differences, 53, 666-669.

    Randolph-Seng, Brandon, and J. Ian Norris (2011), “Cross-Understanding in Groups: How to ‘Cross Over’ Without Dying,” Academy of Management Review, 36, 420-422.