Finish this Sentence Before You Start Writing
I’m savoring a book titled “Letting Go of the Words” by Ginny Redish. It’s specifically about writing content for the web. Here’s the sentence she thinks we all should “finish” before we start writing:
I’m writing this so that (who?) (can do what?).
Of course, this exercise is designed to make us think about our site visitor(s) and what they might be looking for in our site. Taking a minute to complete that sentence will help us write for the person and not for the “subject.”
Here’s how I finished that sentence before writing this post: I’m writing this so my web content managers can get a grip on their prose!
Okay, now it’s your turn. Try it!