A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is the typeface and variations of this design form the typeface family. Thus, Helvetica is a typeface family, Helvetica italic is a typeface and Helvetica italic 10-point is a font. In practice, font and typeface are often used without much precision, sometimes interchangeably.
In typography, there are two primary types of typefaces – serif typefaces and sans serif typefaces.
A serif is a small line attached to the end of a stroke in a letter or symbol. A typeface with serifs is called a serif typeface (or serifed typeface). Popular serif fonts include Times New Roman, Courier, Schoolbook, and Palatino.
A typeface without serifs is called sans serif, from the French “sans,” meaning “without.” Popular sans serif fonts include Helvetica, Myriad, Arial, and Geneva.
The following typefaces are recommended for their legibility, integration with the College identity and brand consistency. The typefaces are available for download here (different weights and characters). These typefaces can be downloaded and installed on any College computer.
Because of their superior readability, serif typefaces are traditionally used for print, especially for long-form text. Berea College generally employs serif typefaces following this standard and also employs a serif typeface for its logo. Adobe Garamond Pro should be the primary serif typeface used on materials printed by or for the College or any sub-set of the College.
Adobe Jenson Pro is also a serif typeface that is a suitable typeface for body text/copy. However, Berea College reserves the use of its stylized version of Jenson for the Berea College logotype only, lending its unique, classical style more strongly to the College’s brand.
Adobe Garamond Pro
Garamond is a widely available typeface and is available almost universally across digital devices. Adobe’s Garamond Pro is a finely-tuned version of this historic typeface created specifically for both digital and print use, making it arguably the most flexible version of Garamond available. Adobe Garamond Pro is recommended for body text/copy in printed formats at a suggested point size of 12. In the absence of Adobe Garamond Pro, standard versions of Garamond may be substituted.
San Serif Typefaces
Traditionally (due to readability), sans serif typefaces are reserved in print for headlines, tags, quotes, etc. and digitally. Open Sans and Open Sans Condensed should be the primary sans serif typefaces used on materials printed by or for the College or any sub-set of the College.
Open Sans is a “humanist” sans serif typeface. It was optimized for print, web and mobile interfaces, and has excellent legibility characteristics in its letterforms. Berea College reserves the use of Open Sans largely for digital body text/copy, but it is also used sparingly for headlines, tags and even “display” in print.
Open Sans Condensed
Open Sans Condensed is a version of Open Sans intended to save space yet still bene t from the characteristics of Open Sans. It is only available in “light” and “bold” formats. It should never be used for body copy, as its density makes it more difficult to read. Berea College reserves its use for headlines in both print and digital media.
The College recognizes the need for flexibility in visual communication and the difficulty of acquiring specific, licensed typefaces in all work environments. To address these concerns, acceptable alternatives are outlined below.
Alternative Serif Typeface
Times New Roman
Times New Roman is a common typeface in book and general printing. Through distribution with Microsoft products and as a standard computer font, it has become one of the most widely used typefaces in history. It is available as a standard typeface on all contemporary operating systems.
Like Times New Roman, Verdana is a commonly used typeface. Verdana was originally designed to be readable at small sizes on low-resolution computer screens, but has seen much wider use since its creation by Microsoft in 1996. It is now available as a standard typeface on all contemporary operating systems.
Additional Typographic Considerations
In addition to the preceding specifications, there are a number of other variables to consider in typesetting. In most instances, the default settings for these variables is preferable. However, the following is also acceptable:
Letter Spacing (Tracking)
Preferred tracking is 5 pt to 10 pt. Any point between -10 and 10 pt is also acceptable.
Line Spacing (Leading)
Preferred leading is 11.5 to 13 pt for 10 to 11.5 pt body copy; 18 pt for 11.5 pt body copy is acceptable for larger presentations where more space is needed and/or for display typefaces.