Do's and Don'ts - Marketing and Communications

Using the official Berea College logo consistently will help perpetuate a sense of familiarity and respect for the Berea College identity. Please. follow the guidelines below.

Do’s

Use the official logo in approved Berea Blue whenever possible.
For stationery and typical correspondence, print the logo on the preferred white stock (bright white, not ivory or “natural” backgrounds). Any exceptions must be reviewed and approved by Marketing & Communications or Printing Services.
Maintain clear space around the logo.
Include the logo in all off-campus communications for any department, program, center or club.
Consult the Brand & Graphics Standards Manual when unsure of proper logo usage.
If you cannot find the answer to your question in this Brand & Graphics Standards Manual, contact Marketing & Communications at 859-985-3018.
Think about your reader or viewer when applying the official logo. For example, a blue logo on a black background will be difficult to read.
Use the logo at a comfortable size. Resist the temptation to fill an entire space with the logo.
Exercise the option to use an approved, alternate logo for small applications, athletics and merchandise.