Brand Applications

Letterhead and Business Collateral

All College departments and programs will use the following design for letterhead, envelopes and business cards. College Printing Services will typeset addresses and other information unique to each department, program or staff. All business collateral must adhere to the following design if College funds are paying for the paper and printing.

Letterhead and Business Collateral

Formal Letter Format

Setup guidelines shown in the sample formal letter are for printing formal correspondence on Berea College letterhead. Departments may request a digital letterhead template in Microsoft Word format from Printing Services.

Formal Letter Template

Merchandising and Wearables Recommendations

Logo application, size and color will vary depending on the specific merchandise or wearable. Examples below include the actual size of the logo used.

Applications where a logo must be less than 3/4″ tall should use the interlocking BC logo or the word mark for best legibility.

Keep in mind that all fabric materials have subtle patterns or textures that will interfere with logo clarity. Be sure to ask about considerations affecting reproduction (or ask to see a sample) before proceeding with a large production run.

For more information about printing on fabric or embroidery, contact Marketing & Communications.

Coffee Mug
Logo size: 1 1/2" x 1 1/2"
BC Van
Logo size: 27" x 27"
Baseball Cap
Logo size: 2" x 2"
Gym Bag
Logo size: 4" x 4"
BC T-shirt
Logo size: 4" x 4"