Integrated Marketing & Communications

Graphic Style Guide 2015

(being updated)

Logo Policy — March 30, 2014

File Formats
For general use, the EPS format is preferred (downloads are provided “zipped). The EPS format allows for resizing without the loss of image quality. TIF files are also available in Zip format below if needed. TIF files must not be enlarged because a loss of image quality and pixelization will occur; they, can, however be reduced in size (so long as the motto remains easily readable).

Color

Berea College employs a palette utilizing primarily blue and white with a sparing use of orange. However, there are additional “accent” colors which may also be used sparingly to support design. The specifications for these colors are as follows:

Berea Blue (Primary)White (Primary)Orange (Secondary)
CMYK - 100, 45, 6, 27
RGB - 0, 90, 133
Hex - #005A8B
Spot - PMS 301C
CMYK - 0, 0, 0, 0
RGB - 255, 255, 255
Hex - #ffffff
CMYK - 1, 74, 100, 7
RGB - 199, 91, 18
Hex - #C75B12
Spot - PMS 159C
Teal (Accent)Light Blue (Accent)Green (Accent)
CMYK - 76, 6, 8, 15
RGB - 48, 149, 80
Hex - #3095B4
Spot - PMS 7459C
CMYK - 21, 3, 1, 2
RGB - 192, 220, 237
Hex - #BFDBEC
Spot - PMS 301C
CMYK - 51, 5, 98, 23
RGB - 115, 150, 0
Hex - #739600
Spot - PMS 377C

Logotype and Motto

Berea Blue on White

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • TIF (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • TIF (Web Safe – #005A8B)

Berea Blue on Transparency

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • PNG (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • PNG (Web Safe – #005A8B)
Black on White

For Print or Web

Black on Transparency

For Print or Web

White on Berea Blue

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • TIF (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • TIF (Web Safe – #005A8B)

White on Transparency

For Print or Web

White on Black

For Print or Web

Logotype Only

Berea Blue on White

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • TIF (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • TIF (Web Safe – #005A8B)

Berea Blue on Transparency

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • PNG (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • PNG (Web Safe – #005A8B)
Black on White

For Print or Web

Black on Transparency

For Print or Web

White on Berea Blue

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • TIF (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • TIF (Web Safe – #005A8B)

White on Transparency

For Print or Web

 

White on Black

For Print or Web

Interlocking BC

Berea Blue on White

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • TIF (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • TIF (Web Safe – #005A8B)

Berea Blue on Transparency

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • PNG (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • PNG (Web Safe – #005A8B)
Black on White

For Print or Web

Black on Transparency

For Print or Web

White on Berea Blue

For Print

  • EPS (CMYK for Print – Pantone® 7462)
  • TIF (CMYK for Print – Pantone® 7462)

For Web

  • EPS (Web Safe – #005A8B)
  • TIF (Web Safe – #005A8B)

White on Transparency

For Print or Web

 

White on Black

For Print or Web

PowerPoint Template

Berea College Logo

 

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