General Studies Program

Peter H. Hackbert, Ph.D

William and Kay Moore Chair of Entrepreneurship and Management,
Director, Entrepreneurship for the Public Good;
Professor of General Studies

Bruce, Room 301 C
CPO 2055
Phone: 859-985-3721
Fax: 859-985-3903

At Berea College since 2007

Office Hours, Summer 2016:

By appointment


  • B.A., Univerisity of Cincinnati , 1969
  • M.A., Univerisity of Cincinnati , 1970
  • Ph.D., University of Oklahoma , 1976


Peter H. Hackbert is currently the William and Kay Moore Chair of Entrepreneurship and Management, endowed in 1999 to Berea College by a gift from William T. Moore Jr., Berea Alumnus from the class of 1945, to provide leadership for the Entrepreneurship for the Public Good Program. Formerly Dr. Hackbert was a visiting scholar within The Academy for Entrepreneurial Leadership on the University of Illinois at Urbana-Champaign campus, and previously to that the Harold Walter Siebens Endowed Chair in Entrepreneurship at Sierra Nevada College from 2001to 2006. Prior to the appointment at Sierra Nevada College, Hackbert was a tenured professor at California State University Monterey Bay teaching marketing,
e-commerce and entrepreneurship from 1996 to 2001.

As a teacher, scholar, public speaker, social and civic entrepreneur and consultant, Dr. Hackbert is a nationally recognized expert in entrepreneurship education. Building upon his research and teaching interests in career pathways, emerging growth companies in high-technology and digital information economy and new product/service he contributes to the infusion of the entrepreneurial mindset for students and entrepreneurs who may have little or no business or management education background.

Known as an innovative teacher, Professor Hackbert has been a pioneer in encouraging students and institutional involvement in service-learning collaboration, creating a faculty culture supportive of experiential learning outcomes, and strengthening partnerships to foster community-based learning.

Dr. Hackbert has been a frequent speaker at numerous academic and industry conferences on creativity, opportunity recognition, value added marketing, guerrilla marketing, principle of special events marketing, online e-learning and “live case” study procedures and entrepreneurial practices.


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