Social Media Ambassador
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For all posts, use #BereaGivingDay to make sure you’re part of the conversation.

Here's how you can help...

TODAY

  • Read through this guide and familiarize yourself with the communication timeline, suggested language, and other toolkit items
  • Be sure to follow Berea College (@bereacollege) on Facebook, Instagram, Twitter, LinkedIn and TikTok 

ON AUGUST 1

  • Announce Berea Giving Day! Promote the campaign by sharing the College’s posts and teaser video on social media.
  • Tag your former classmates, family, and friends to extend your reach.
  • Use #BereaGivingDay

ON AUGUST 30

  • Change your Facebook/Twitter profile picture and Facebook/Twitter cover photos by downloading the available images in the toolkit below
  • Make a post letting your followers know about Berea Giving Day and how they can help.
  • Share the official Berea Giving Day event from the Berea College Facebook page.

ON SEPTEMBER 1 (GIVING DAY)

  • Today is Berea Giving Day! Share the College’s social media posts throughout the day.
  • Make a gift at https://www.berea.edu/give/givingday
  • Wear your Berea gear and share a photo! 
  • Use the College’s VR filter on Instagram stories.
  • Use #BereaGivingDay

ON SEPTEMBER 2

  • Thank your followers for participating. We couldn’t have done it without them! 

Visual assets

To download any of these visual assets to your computer or mobile device:

  • Right-click on the visual asset you wish to download (desktop) | Press and hold on the visual asset you wish to download (mobile)
  • Click on “Save Image As…” and select the folder you would like to save the asset in (desktop) | Select “Add to Photos” to save the visual asset to your mobile device (mobile)
  • Click Save; the file is now in the folder you have saved it in (desktop) | The visual asset is now in your device’s gallery (mobile)

Profile Picture

Giving Day 2020 Profile Picture

Instagram AR Filter

The special augmented reality (AR) filter is currently available for those using Instagram stories. Click the link below to directly activate the AR filter on your device:

Facebook/Twitter Cover Photo

Giving Day FB Cover Image

Facebook/Twitter Cover Photo

Giving Day 2022 LinkedIn Cover

Giving Day Promotional Graphic (Draper)

Giving Day Promotional Flyer

Giving Day Promotional Graphic (Destiney ’23)

Giving Day Promotional Flyer

Short on time? Here's language we developed to help you stay on top of posting!

Feel free to copy and paste these posts directly to your own social media pages.

AUGUST 1

What is #BereaGivingDay? It’s a chance to make a difference in the lives of deserving students. Join me in making a gift to @BereaCollege on September 1. https://www.berea.edu/give/givingday 

Give the gift of education on September 1. #BereaGivingDay https://www.berea.edu/give/givingday 

Save the date for September 1! #BereaGivingDay https://www.berea.edu/give/givingday  

Did you know @BereaCollege hasn’t charged students tuition in over 130 years? Join me on September 1 to provide a Tuition Promise Scholarship to each student! #BereaGivingDay https://www.berea.edu/give/givingday 

AUGUST 30

What is #BereaGivingDay? It’s a chance to make a difference in the lives of deserving students. Join me in making a gift to @BereaCollege on September 1. https://www.berea.edu/give/givingday 

I plan to make a gift to @BereaCollege on September 1 because [insert your own reason here]. #BereaGivingDay https://www.berea.edu/give/givingday 

#BereaGivingDay is just two days away! https://www.berea.edu/give/givingday 

Will you join me on September 1 to support the mission of @BereaCollege? With our help, Berea can continue to cover the cost of tuition for every enrolled student, providing a quality education to talented students with limited economic means. #BereaGivingDay https://www.berea.edu/give/givingday 

SEPTEMBER 1 (GIVING DAY)

I give to @BereaCollege because [insert your own reason here]. #BereaGivingDay https://www.berea.edu/give/givingday  

Join me in making a gift to @BereaCollege today. On #BereaGivingDay, our support is an investment in students like no other, who will become the next generation of researchers, innovators, inventors, designers, and leaders. https://www.berea.edu/give/givingday  

I’m investing in students at @BereaCollege today. #BereaGivingDay https://www.berea.edu/give/givingday 

Did you know @BereaCollege hasn’t charged students tuition in over 130 years? Join me in helping them provide a Tuition Promise Scholarship to each student today! #BereaGivingDay https://www.berea.edu/give/givingday 

In the midst of a #studentdebt crisis, @BereaCollege is maintaining their mission to make a no-tuition education accessible to talented students with limited economic means. Join me in making a gift today in support of this critical effort. #BereaGivingDay https://www.berea.edu/give/givingday  

This #BereaGivingDay, I am making a gift toward Berea’s exciting campaign to construct two new technology buildings. This allows Berea to meet the ever-changing needs of its student body, ensuring Berea’s students are equipped to be technology leaders of tomorrow—in Appalachia and beyond. Join me in making a difference at https://www.berea.edu/give/givingday.

SEPTEMBER 2 (DAY AFTER GIVING DAY)

Thank you to everyone who made #BereaGivingDay a success!

Berea College official social accounts:

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