Economics & Business Program
Dr. Ian Norris

Dr. Ian Norris

Associate Professor of Business

At Berea College since 2013

Contact Information:

Draper Building, Room 118 A
CPO 2193
Phone: (859) 985-3149
Fax: (859) 985-3906

Office Hours, Spring 2017:

Monday: 10-11:30 AM and 1:30-4:30 PM
Wednesday: 10-11:30 AM and 1:30-2:30 PM
Monday and Wednesday morning or lunch hour by appointment
Friday by appointment

Class Schedule:

  • BUS 363  (Tue/Thur: 10:00 am – 11:50 am)
  • BUS 367  (Tue/Thur: 1:00 pm – 2:50 pm)
  • GST 186 JN (Wed: 2:40 pm – 3:50 pm)
  • GST 186 JN2 (Thur: 4:30 pm – 5:40 pm)


  • M.B.A, Murray State University, 2013
  • Ph.D., Texas Tech University, 2007
  • M.A., Texas Tech University, 2004
  • B.A., Stephen F. Austin State University, 2001


  • BUS 286: Marketing Special Topics
  • BUS 363: Marketing
  • BUS 367: Marketing Research
  • GSTR 410: Senior Seminar in Contemporary Global Issues


Ian Norris holds an MBA as well as a PhD in Social Psychology in addition to extensive doctoral work in Marketing at the University of Kentucky Gatton College of Business and Faculty Development in International Business at the University of South Carolina Darla Moore School of Business. His research interests are in consumer judgment, emotion, and behavioral economics. More broadly, he is interested in applications of marketing and product development to sustainability, cross-cultural issues in consumer behavior, business ethics and consumer well-being. He also leads the Berea College financial literacy initiative. He regularly teaches courses in Principles of Marketing, Consumer Behavior, and Marketing Research. He has published in journals such as Psychology and Marketing and Academy of Management Review.

Recent Publications

Norris, J. Ian, and Chloe E. Williams (2016), “What Do We Really Need? Goals and Values, Security, and the Perception of Consumer Necessity,” Psychology & Marketing, 33, 73-81.

Norris, J. Ian, Daniel L. Wann, and Ryan Zapalac (2015), “Following the Best Team or Being the Best Fan? Implications Of Maximizing Tendency For Fan Identification And Sport Marketing Strategy,” Journal of Consumer Marketing, 32, 157-166.

Randolph-Seng, B., & Norris, J.I. (2015). Practice-based evidence: An “experimental” approach to the theory-practice gap in Management. Journal of Management Research, 15, 34-32.

Norris, J. Ian, and Amie M. McKibban (2014), “Well-Being and Self-Wants,” in A. Michalos (Ed.), Encyclopedia of Quality of Life and Well-Being Research, 7070-7073. Dordrecht, NL: Springer (book chapter).

Norris, J. Ian, Nathaniel M. Lambert, C. Nathan DeWall, and Frank D. Fincham (2012), “Can’t Buy Me Love? Anxious Attachment and Materialistic Values,” Personality and Individual Differences, 53, 666-669.

Randolph-Seng, Brandon, and J. Ian Norris (2011), “Cross-Understanding in Groups: How to ‘Cross Over’ Without Dying,” Academy of Management Review, 36, 420-422.


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