Dr. Ian Norris

Professor of Marketing
Chair, Psychology Department

At Berea College since 2013

Contact Information

Draper Building, 118A
CPO 2193
Email: norrisj@berea.edu
Phone: 859-985-3149
Fax: 859-985-3906


Office Hours

Ian Norris is serving as an ACE fellow at the University of Louisville for the 2021-22 academic year.


Ian Norris is a Professor of Marketing in the Department of Economics and Business. He regularly teaches courses in Marketing Research, Consumer Behavior, and, occasionally, a senior seminar on Global Happiness and Well-Being. His research interests are primarily in the area of consumer behavior, and, more specifically, consumer values and well-being, financial decision making, and sustainable consumption. He has published in a diverse range of journals, including Journal of the Association for Consumer Research, Academy of Management Review, and Psychophysiology. His research has been featured in outlets such as Scientific American and the Daily Telegraph. He is also currently serving as Associate Editor for Marketing for the journal Management Decision.

Prior to coming to Berea College to teach Marketing, Dr. Norris received tenure and promotion in the Psychology Department at Murray State University. Dr. Norris received a PhD in Social Psychology from Texas Tech University and completed extensive doctoral work in Marketing at the University of Kentucky’s Gatton College of Business. He also holds an MBA from Murray State University and a certificate in International Business education from the University of South Carolina Darla Moore School of Business.


  • Ph.D., Texas Tech University, 2007
  • M.B.A, Murray State University, 2013
  • M.A., Texas Tech University, 2004
  • B.A., Stephen F. Austin State University, 2001


  • BUS 257: Consumer Behavior
  • BUS 363: Marketing
  • BUS 367: Marketing Research
  • PSY 210: Industrial/Organizational Psychology

Recent Publications

Norris, J. Ian, John Peloza, and Alexis Allen (2020). “C2B: Motivating Consumer-to-Business Transactions Through Environmental Appeals,” Journal of the Association for Consumer Research, 5, 56-69.

Pilgrim, Leanne, J. Ian Norris, and Jana Hackathorn (2017), “Music is Awesome: Influences of Affect, Personality, and Preference on Experienced Awe,” Journal of Consumer Behaviour, 16, 442-451.

Norris, J. Ian, and Chloe E. Williams (2016), “What Do We Really Need? Goals and Values, Security, and the Perception of Consumer Necessity,” Psychology & Marketing, 33, 73-81.

Norris, J. Ian, Daniel L. Wann, and Ryan Zapalac (2015), “Following the Best Team or Being the Best Fan? Implications Of Maximizing Tendency For Fan Identification And Sport Marketing Strategy,” Journal of Consumer Marketing, 32, 157-166.

Randolph-Seng, B., & Norris, J.I. (2015). Practice-based evidence: An “experimental” approach to the theory-practice gap in Management. Journal of Management Research, 15, 34-32.

Norris, J. Ian, and Amie M. McKibban (2014), “Well-Being and Self-Wants,” in A. Michalos (Ed.), Encyclopedia of Quality of Life and Well-Being Research, 7070-7073. Dordrecht, NL: Springer (book chapter).

Norris, J. Ian, Nathaniel M. Lambert, C. Nathan DeWall, and Frank D. Fincham (2012), “Can’t Buy Me Love? Anxious Attachment and Materialistic Values,” Personality and Individual Differences, 53, 666-669.

Randolph-Seng, Brandon, and J. Ian Norris (2011), “Cross-Understanding in Groups: How to ‘Cross Over’ Without Dying,” Academy of Management Review, 36, 420-422.