The goal of this project is to develop a Heritage Food & Dance Trail that will use print and digital media to guide tourists to cultural heritage and gastronomic points of interest throughout Appalachian Kentucky. Project efforts will result in the catalog of local heritage assets and help leverage a newly developed regional identity around heritage food and dance traditions. Community asset mapping sessions will be conducted in Whitesburg (Letcher County), Hazard (Perry County), Morehead (Rowan County), Louisa (Lawrence County), Campton (Wolfe County), and Manchester (Clay County).
Funds will allow the grantee to contract with a consultant from the Southern Foodways Alliance at the University of Mississippi, provide implementation support for six regional asset mapping sessions, help resource the creation of print and digital media (such as travel guides and customizable trip planners) to increase the visibility of Appalachian Kentucky’s cultural assets, and provide travel support to visit model sites: The Crooked Road in southwestern Virginia, the Blue Ridge Heritage Music Trail in western North Carolina, and the West Virginia Farm and Food Trail.
This project closely aligns with Kentucky’s statewide tourism efforts. The Commonwealth has recently developed a Cultural Heritage Tourism Strategic Plan to coordinate the efforts of state and local entities and provide a blueprint to guide the efforts of the cultural heritage tourism program in the Kentucky Department of Tourism. This strategic plan was used as a guide for the development of this project. The applicant will work closely with the Director of Cultural Heritage Tourism at the state cabinet and local representatives in the Committee on Economic Development and Tourism of the Kentucky General Assembly to further develop and promote this project. Post project, the applicant will pursue tourism grants and other incentives to further trail development and promotion.