18. Morgan County, Kentucky: Strategic Business Marketing Plan Fiscal Agent: City of West Liberty


The goal of this project is to create and implement a strategic business marketing plan for the City of West Liberty. This plan will provide direction for economic development efforts within the city and rejuvenation of the local business culture, which was devastated by a destructive tornado in 2012. Grant funds will enable West Liberty to contract with the Gateway Area Development District to facilitate this planning effort. Gateway ADD will conduct consultations with city officials, public advisors, and business and tourism professionals to solicit input on this plan.

Major outputs include the development of a database inventorying all industrial and commercial properties and an interactive online map to showcase the properties to prospective businesses. This map will allow interested parties to take a virtual tour of properties and provide convenient attributes and information about each site. These tools will increase the capacity of the community to generate interest in commercial properties and attract new investments in business development efforts.

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