Getting to “Yes” (and Beyond) on Your Kentucky Trail Town Certification

Session Summary and Overview:
This track will build upon the 2017 Kentucky Trail Town Summit and is intended for both individuals and teams. Interactive sessions will address opportunities such as:

  • How communities can collaborate with nearby Trail Towns in the interest of attracting visiting trail users to enjoy their part of Kentucky beyond town borders. Examples of successful multi-town collaborations will be shared, and participants will brainstorm possible initiatives.
  • How Kentucky Trail Towns can most appeal to trail users and provide services that benefit both visitors and local residents.
  • Developing Trail Town projects that can be achieved on limited budgets and improve both the visitor experience and quality of life for local residents.
  • Planning for the future of local Trail Town initiatives (i.e., what comes after certification?).
  • How to build a Trail Town team that includes a broad cross-section of the local community and distributes the workload so as to avoid volunteer and leadership level fatigue.

Who would benefit most from attending this session?

People whose communities are currently going through the Kentucky Trail Town certification process. The community should have already applied for certification and be working toward approval. The session may additionally be of benefit to those who live in communities that are already certified.

Suggested Skill Level:

This track is designed for an intermediate audience of people who have already been involved in their community’s Kentucky Trail Town Certification process. This is not a “101” style track and will not cover the basics of how to apply.

What Will Participants learn?

Participants will learn how to collaborate with neighboring communities, how to involve a variety of community stakeholders, and how to pursue cost-effective projects relevant to their community. The track will also leave room for open discussion and peer consulting to ensure that local challenges that participants face are addressed.

What will participants be better prepared to do as a result?

Participants will be better prepared to build a local Trail Town initiative that can be sustained over time and continues to gain momentum upon certification.

List of Tools, Takeaways, and/or Resources:

The interactive session will include a host of takeaways and resources from throughout Appalachia, the Rust Belt, and other places where communities have embraced the trail economy.

Track Capacity: 18

Amy Camp, owner of Cycle Forward, is a trails and tourism consultant, a placemaker, and a professional coach. She helped to launch the nationally-recognized Trail Town Program® in 2007, and now consults communities on how they can rethink trails and tourism. She has consulted and led workshops throughout Appalachia, the Rust Belt, and other locations throughout the U.S. and Canada. If there’s a willing community looking to leverage the benefits of trails and natural spaces, Amy wants to contribute. A list of consulting projects is available at

Amy is also a certified professional coach who offers nature-based coaching, helping clients to gain clarity around their careers. Many of her coaching clients are in the trails, tourism, and community development fields. Amy is on the Board of American Trails, serving as Board Secretary and Chair of the Hulet Hornbeck Emerging Leaders Scholarship Program. She got her start in marketing places in Pittsburgh’s South Side, where she cooked up the successful South Side Soup Contest, managed the local Main Street program, and led a seven-neighborhood collaborative called Pittsburgh Neighborhood Tours.