Marketing

Farmers Market, 2008

A marketing and value-added core team was initiated in the spring of 2009. The purpose of this was to more thoroughly integrate and enhance the production and sale of food from the farm and greenhouse. The crux of these endeavors was creating a student-led market team. The team’s goal is to coalesce and propagate the transformation of raw field products into savory and delicious consumable goods for the retail market. Students are offered the opportunity to sell the products of their own labor:

  • produce,
  • meat,
  • eggs,
  • grains,
  • herbs,
  • mushrooms,
  • honey,
  • and plants.

This enterprise is responsible for promoting and managing sales of products sold at:

  • the Berea Farmers Market,
  • Berea College Farm Store,
  • Berea College Dining Services,
  • The College Bookstore,
  • Boone Tavern,
  • and other area businesses and restaurants.