- July 16, 2014
I’m savoring a book titled “Letting Go of the Words” by Ginny Redish. It’s specifically about writing content for the web. Here’s the sentence she thinks we all should “finish” before we start writing:
I’m writing this so that (who?) (can do what?).
Of course, this exercise is designed to make us think about our site visitor(s) and what they might be looking for in our site. Taking a minute to complete that sentence will help us write for the person and not for the “subject.”
Here’s how I finished that sentence before writing this post: I’m writing this so my web content managers can get a grip on their prose!
Okay, now it’s your turn. Try it!
- April 4, 2014
- March 27, 2014
- March 27, 2014
The webteam is grumpy. No sense in hiding it. Every free moment is expected to be spent on this nightmarish thing called a “content audit.” I swing by their workstations and their eyes are crossed, brows moist with stress perspiration, grimacing. (more…)
- December 9, 2013
I’m happy to report we have a new slider for general use throughout the berea.edu constellation: (more…)
- October 16, 2013
The emergency preparedness exercise scheduled on campus a couple of weeks ago required us to come up with an answer for fast and flashy messaging on the Berea.edu home page. (more…)
- September 12, 2013
Before “word processing” we “typed” text in which every letter and punctuation mark occupied the same amount of space. (more…)
- August 16, 2013
This post is intended to encourage you to give your use of hyperlinks — as creator, not consumer — a “second thought.” (more…)
- July 11, 2013
It’s compelling to come across a web page that keeps you looking. A nice, big “slider” at the top of your homepage and/or popular landing pages is one good way to appeal to visitors. (more…)