Web Communications

Recent Posts from Doug Widner

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Finish this Sentence Before You Start Writing

Posted on by Doug Widner

I’m savoring a book titled “Letting Go of the Words” by Ginny Redish. It’s specifically about writing content for the web. Here’s the sentence she thinks we all should “finish” before we start writing: I’m writing this so that (who?) … Continue reading

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Strategic Planning for Web Content

Posted on by Doug Widner

Here is a nice, one page description of a strategic way to plan your web content.

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Web Content Audit … OMG! Part 2

Posted on by Doug Widner

This will be a little obscure unless you’ve already read the post titled “Web Content Audit … OMG!” Click to read it (or review it) right now.

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Web Content Audit … OMG!

Posted on by Doug Widner

The webteam is grumpy. No sense in hiding it. Every free moment is expected to be spent on this nightmarish thing called a “content audit.” I swing by their workstations and their eyes are crossed, brows moist with stress perspiration, … Continue reading

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A New Slider

Posted on by Doug Widner

I’m happy to report we have a new slider for general use throughout the berea.edu constellation:

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Boom Bar Banner

Posted on by Doug Widner

The emergency preparedness exercise scheduled on campus a couple of weeks ago required us to come up with an answer for fast and flashy messaging on the Berea.edu home page.

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Online Typography Do’s and Don’ts

Posted on by Doug Widner

Before “word processing” we “typed” text in which every letter and punctuation mark occupied the same amount of space.

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Compassionate Hyperlinking

Posted on by Doug Widner

This post is intended to encourage you to give your use of hyperlinks — as creator, not consumer — a “second thought.”

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Making Sure Your Slider Conforms

Posted on by Doug Widner

It’s compelling to come across a web page that keeps you looking. A nice, big “slider” at the top of your homepage and/or popular landing pages is one good way to appeal to visitors.

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WordPress “Multisite” & Plugins — OMG

Posted on by Doug Widner

Since almost everything requiring technological gymnastics that happens in a WordPress website is made possible by a plugin, it’s safe to say those 18% of all web sites built using WordPress are testaments to the value of “augmentation via plugin.”

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