How to Work with the Media
The director of public relations and designees (news and information
manager or communications manager) serve as the college’s principal
contacts with the print and electronic media. Faculty members approached
by a media representative regarding any matter of college business
should refer such inquiries immediately to the public relations department
for facilitation. The news and informant manager and the communications
manager both welcome information from the faculty about professional
activities, student accomplishments, innovative courses or teaching
strategies, special events, or other developments of potential interest
to the external media outlets or to internal audiences, such as BCnow on the college Web site. Having such information on a timely basis
helps the public relations department bring such important matters
to the attention of the college’s various publics. |