Graphic Style Guide

Graphic identity is an outward expression of the mission, values, and goals of our College. Distinguished by outstanding academic programs, its labor program, and a commitment to service that all are expressions of its inclusive Christian identity, Berea College’s mission has wide and varied audiences – at local, regional, national, and international levels. Our logo and related graphics express not only the Great Commitments, but also the vision and dedication each of us who work and learn at the College contributes.

This new logo and visual identity represent Berea College, its intrinsic values, and its brand image. This Graphics Style Guide will help you with the technical aspects of representing Berea College with the new logo in the materials and applications through which we communicate our complex and distinctive mission.

• Berea College Graphics Style Guide

Templates

• Berea College PowerPoint Presentation Template

Logo Source Files

Please refer to the Berea College Graphics Style Guide for details on how to integrate the logo into your work.

File Formats
For general use, the EPS format is preferred. The EPS format allows for resizing without the loss of image quality. TIF files are also available in Zip format below if needed. TIF files must not be enlarged from their existing size because a loss of image quality and pixelization will occur.

Logotype and Motto

	Berea Blue on White For Print EPS (CMYK for Print – Pantone® 7462) TIF (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) TIF (Web Safe – #005A8B) Berea Blue on Transparency For Print EPS (CMYK for Print – Pantone® 7462) PNG (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) PNG (Web Safe – #005A8B)
	Black on White For Print or Web EPS TIF Black on Transparency For Print or Web EPS PNG
	White on Berea Blue For Print EPS (CMYK for Print – Pantone® 7462) TIF (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) TIF (Web Safe – #005A8B) White on Transparency For Print or Web EPS PNG
	White on Black For Print or Web EPS TIF

Logotype Only

	Berea Blue on White For Print EPS (CMYK for Print – Pantone® 7462) TIF (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) TIF (Web Safe – #005A8B) Berea Blue on Transparency For Print EPS (CMYK for Print – Pantone® 7462) PNG (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) PNG (Web Safe – #005A8B)
	Black on White For Print or Web EPS TIF Black on Transparency For Print or Web EPS PNG
	White on Berea Blue For Print EPS (CMYK for Print – Pantone® 7462) TIF (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) TIF (Web Safe – #005A8B) White on Transparency For Print or Web EPS PNG
	White on Black For Print or Web EPS TIF

Interlocking BC

	Berea Blue on White For Print EPS (CMYK for Print – Pantone® 7462) TIF (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) TIF (Web Safe – #005A8B) Berea Blue on Transparency For Print EPS (CMYK for Print – Pantone® 7462) PNG (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) PNG (Web Safe – #005A8B)
	Black on White For Print or Web EPS TIF Black on Transparency For Print or Web EPS PNG
	White on Berea Blue For Print EPS (CMYK for Print – Pantone® 7462) TIF (CMYK for Print – Pantone® 7462) For Web EPS (Web Safe – #005A8B) TIF (Web Safe – #005A8B) White on Transparency For Print or Web EPS PNG
	White on Black For Print or Web EPS TIF

 

Swatches

These swatches are provided for use with Adobe Illustrator or other related software applications.

• Berea College Color Swatches (AI)
• Berea College Color Swatches (ASE)