Marketing is a total system of business activities designed to plan, price, promote and distribute products and services that satisfy individuals’ and organizations’ wants and needs. It is more than sales. Marketing also involves research, brand and product management, advertising, promotion and public relations, retailing and sales management. Most businesses, as well as non-profit organizations, have jobs that require marketing skills.

Marketing requires excellent oral and written communication skills. Marketing people should be interested in staying informed about target markets as well as the general society. The ability to work well with a wide variety of people is important. Certain marketing jobs require advanced computer and statistical skills.

Concentration in Marketing

• BUS 357 Consumer Behavior
• BUS 465 Strategic Marketing Management
• BUS 367 Marketing Research

Courses recommended for the two additional departmental courses are:

• BUS 240 Business Law
• BUS 324 Managerial Cost Accounting
• BUS 364 Productions and Operations Management
• ECO 335 Managerial Economics

Other college courses that would be useful include:

• PSY 100 General Psychology
• PSY 308 Cognitive Psychology
• PSY 309 Social Psychology
• SOC 100 Sociology of Everyday Life
• SOC 110 Problems in American Institutions
• SOC 325 Gender and Sex Roles
• ENG 201 Exposition
• ENG 202 Introduction to Journalism
• ENG 275 Writing for Science and Technology
• ENG 113 Introduction to Communication
• ENG 114 Small Group Communications
• ENG 127 Mass Communication
• ENG 232 Persuasion

All marketing classes will help you achieve general departmental goals, particularly critical thinking, decision making, development of communication skills, connection of learning within the major and between the major and your experiences beyond the college. Because of the subject area, all marketing courses also consider ethical issues. Quantitative and technological skills are specifically addressed in Marketing Research.