Brushy Fork Institute
CPO 2164
Berea, KY 40404
Phone: 859-985-3858
Fax: 859-985-3903
Office Hours:
M–F, 8:00 a.m.–5:00 p.m.
Contact:
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2010 Annual Institute |
| Tools for Promoting Your Program or Issue with Anne Durham |
Well-planned communications strategies are essential to promoting the good work of your organization or movement. They provide the spark that catalyzes your effort and keeps momentum high. This track explores recent and developing research about new communications tools that meet the unique needs of non-profits and social causes. It rethinks traditional top-down strategies and instead explores the use of more dynamic and participatory efforts designed to inspire action and culture change. Learn about the psychology of design, how to understand a target audience, incorporating Web 2.0 tools into your strategies and integrating vision into marketing efforts. Tips for staying on message during difficult financial times will also be discussed. Anne Durham brings more than 16 years of experience working with community, state and national organizations to promote messages that create change. Participants leave the session with a strategic communications plan, useful materials and tools.
Limit 30 participants.
About Anne Durham
Anne Durham is the founder and President of Mountainside Media, a full-service marketing and public relations firm working with non-profit and social issue organizations. She has worked with hundreds of non-profit clients at the local, state and national level, and has specific communications expertise in the areas of community development, child welfare, early childhood and youth development, human rights, family economic self-sufficiency, education and the arts. She works with funders to provide communications technical assistance and support to numerous community grantees, so that messages are unified and strategic, building a movement of committed organizations and volunteers. Anne began her career in television, as a production assistant at CBS affiliate WOWK-TV 13 in Huntington, WV where she helped to produce local children’s shows and public affairs programs. Her firm has won several awards, including two national Media Excellence Awards from the Autism Society of America, and a regional EMMY award for children’s programming. |
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