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Why is it so hard to get around to asking people for money? How can your great project produce more funding? Join this session to make plans to stabilize your organization’s contributed revenue streams. Through discussion and practical activities the participants will work on case statements, prospect identification, solicitation techniques, relationship building, and donor communications. Group discussions will also help participants find strategies for funding for difficult projects and hard to solicit prospects. Limit 20.
Topics will include:
- Development of case statements and messaging
- Prospect identification
- Matching prospects to projects
- Direct mail strategies
- Newsletters
- Electronic donor communications
- Special Events
- Sponsorships
- Major Gifts
- Relationship building
- Art of the ask
- Overcoming objections
- Donor communications
- Funding for difficult projects
This workshop will leave you with practical strategies for your development efforts.
Limit 15 participants.
About Lee Ellen Martin
Lee Ellen Martin is a 20 year veteran of fundraising. She has worked with the Explorium of Lexington, Hospice of the Bluegrass and United Way of the Bluegrass. She is currently a development consultant and working with several clients in the areas of campaign coordination, development audits and plans, and training. Lee Ellen holds the rank of Certified Fund Raising Executive, which is an independent credentialing agency for development professionals. She has served on several community boards and is currently the chair of Ronald McDonald House Charities of the Bluegrass.
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