Brushy Fork Annual Institute

Fundraising Beyond Grants

Track Leader: Lee Ellen Martin

Why is it so hard to get around to asking people for money?
How can your great project produce more funding?

Join this session to make plans to stabilize your organization’s contributed revenue streams. Through discussion and practical activities participants will work on case statements, prospect identification, solicitation techniques, relationship building and donor communications. Group discussions will also help participants find strategies for funding difficult projects and hard to solicit prospects.

Track Capacity: 30

Who should attend?

Past participants have typically included executive directors, development directors, and board members; however, anyone needing to participate in the development activities of their organization would benefit from this session.

What can I expect to learn?

  • Multiple strategies to solicit funds for your organization
  • How to create a development plan for your organization
  • Participate in valuable opportunities to practice the skills necessary to effectively raise money

Physical tools and takeaways from this session: The beginnings of a fund development plan with outlines for an annual giving letter, practice in major gift solicitation, and the start of a prospect list.

What past participants are saying:

“Renewal. Inspiration. Networking. Nice to leave with a product in hand (a development plan).”

 

Lee Ellen Martin is a 25-year veteran of fundraising. She is the Executive Director of the Explorium of Lexington and also works as a fundraising consultant. She worked has previously worked with the Kentucky Shakespeare Festival, Hospice of the Bluegrass and United Way of the Bluegrass. In her development consultant work, she works with several clients in the areas of campaign coordination, development audits and plans, and training. Lee Ellen holds the rank of Certified Fund Raising Executive, which is an independent credentialing agency for development professionals. She has served on several community boards and volunteers at her children’s schools and at church.

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