Brushy Fork Annual Institute

The Kentucky Trail Town Initiative

Early Bird Session Leader:
Elaine Wilson, Executive Director, Office of Adventure Tourism, Kentucky

In every region of Kentucky, significant natural resources are intertwined with quaint, picturesque communities rich with opportunity for tourism development. Your town can benefit from these vast resources by providing outdoor adventure seekers connections to land and water trails as well as access to essential services and supplies.

In addition to enjoying outdoor adventure, trail users want to shop, take in theatrical and musical performances, purchase Kentucky crafted souvenirs, stay overnight and visit other area attractions. By connecting these resources, your town can become a certified Trail Town community.

Join Elaine Wilson, Executive Director of Kentucky’s Office of Adventure Tourism, for an informational session on Kentucky’s new Trail Town Initiative, a statewide effort to inventory trails and recreational assets, identify the needs of trail users, and coordinate with businesses and towns to promote Kentucky’s nature destinations.


Elaine Wilson serves as executive director for the Office of Adventure Tourism in the Tourism, Arts, and Heritage Cabinet for the Commonwealth of Kentucky. She was born in Harrodsburg, raised in Lexington, and currently lives near Bernheim Forest in Bullitt County.

Wilson has more than twenty years of experience in the tourism industry, including leading the Outdoor Adventure initiative for the Commonwealth of Kentucky over the last four and a half years.

She has also spent more than forty years as an outdoor enthusiast, and her background and personal love of outdoor adventure provides valuable insight into what outdoor travelers look for and expect.

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